|Real Name||Elizabeth Hitch.|
|In News||Controversial Miller Lite Commercial.|
|Birth Place||Illinois, America.|
|Lives in||Chicago, Illinois, America|
Pounds: 142.4 lbs.
|Height||In feet: 5' 8".|
In centimeters: 172.7 cm.
In meters: 1.72 m.
|School||Farragut High School.|
|College||Kellogg School of Management (Northwestern University).|
|Works As||Senior Director of Marketing.|
|Works At||Miller Lite North America and Global at Molson Coors Beverage Company.|
|Net worth||$3.26 Million.|
Miller Lite Senior Director Elizabeth Hitch Biography
Elizabeth Hitch (age: 41 years; born in 1982) is an American business executive. She is currently the Senior Director of Marketing at Miller Lite North America and Global at Molson Coors Beverage Company. The Chicago native has been working with MillerCoors since 2013. Over the years, she has worked in the company in different positions and contributed to the beer brand’s success.
These days seasoned American business executive is hovering in the news due to a controversial Lite beer commercial. Miller Lite, a brand renowned for its innovative marketing strategies, released a thought-provoking commercial that sparked passionate consumer discussion. The advertisement featured a heartfelt apology from the company for using women in bikinis to sell beer.
Icons like Sofia Vergara, Meghan Markle, and Pamela Anderson were once part of Miller Lite’s marketing campaigns, but times have changed. In a bold and progressive move, Miller Lite launched a campaign during Women’s History Month in March.
From Where is Elizabeth Hitch?
In 1982 Elizabeth Hitch (age 41) was born in Chicago, Illinois, America. Our team is trying to find information about her early life; so far, we have learned that Hitch spent her entire childhood in Chicago. She attended Farragut High School, where she graduated in 2000.
In 2001 she joined Marquette University, where she studied marketing and finance. She also has an MBA from Kellogg School of Management (Northwestern University), which came later in 2015. She joined MillerCoors in December 2010 as a Regional Business Analyst.
In 2012 she received a promotion and assumed the position of Senior Analyst. Every year she climbed the ladder higher than before and reached the level of Senior Marketing Manager in 2017.
Elizabeth Hitch’s Social Media Handles
After getting caught in the controversy of TV advertisements, Hitch deactivated her Facebook account. Her Twitter account is also unavailable; it is believed that she did that to run away from criticism.
Although we learned that her Instagram account (@ellehitch) is currently active, it is a private account, meaning no one other than her followers can check her profile. Elizabeth is believed to be a married woman, but details about her wedding life are yet to come out.
“Bad $#!T to Good $#!T” Campaign
The face of this campaign was none other than the renowned feminist comedian Ilana Glazer. As the spokesperson for the “Bad $#!T to Good $#!T” campaign, Glazer eloquently highlighted the company’s commitment to change and growth.
By utilizing old marketing materials for a purpose beyond their initial intent, Miller Lite sought to champion sustainability, female empowerment, and inclusivity. However, with innovation often comes controversy.
Hitch, the mastermind behind this groundbreaking campaign, has faced criticism after its release. Under Elizabeth’s leadership, the company set out to reclaim its past marketing materials, which featured women in bikinis, with a unique twist.
The materials were purchased to be transformed into compost, fostering growth for female hops farmers. To empower women in the brewing industry, this initiative aimed to yield over 1,000 pounds of hops exclusively cultivated by female farmers.
Elizabeth Hitch Q&A
Ques: How old is Elizabeth Hitch?
Ques: When was Elizabeth Hitch born?
Ans: In 1982.
Ques: How much is Elizabeth Hitch’s net worth?
Ans: $3.26 million.
Ques: Is Elizabeth Hitch present on Instagram?
Ans: Yes (@ellehitch).